Glen Mills grad turned home cooking into digital career with 8M+ followers
Shereen Pavlides, a former mortgage insurance worker turned culinary professional, has built a massive social media following by sharing simple, from-scratch cooking tutorials. Her career transition from television and test kitchens to digital content creation has garnered her over 8 million followers across various platforms.
Why it matters
Her success illustrates the shift in the culinary industry where digital creators can bypass traditional media gatekeepers to build significant personal brands.
Shereen Pavlides did not plan to become a social media star. The Garnet Valley High School Class of 1990 graduate and former Glen Mills resident built her career around food over several years, moving from restaurant work and private mortgage insurance to culinary school, food writing and television. Today, millions of people follow her cooking content online.Pavlides is known online as Cooking With Shereen. She has built a following of about 5 million on TikTok, more than 2 million on Facebook, over 1 million on Instagram and roughly 1.45 million YouTube subscribers. Her online audience grew as she shared simple recipes and cooking techniques from her own kitchen.According to Delco Today, Pavlides' journey into food began early. As a teenager, Pavlides worked in restaurants. She later spent years in private mortgage insurance before enrolling in culinary school in New York City.
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