‘Give priority to local artisans’: PM Modi’s festive shopping appeal as Diwali approaches
Prime Minister Narendra Modi used his 'Mann Ki Baat' radio address to urge citizens to prioritize local artisans during the festive season. He emphasized that supporting local products strengthens the 'Vocal for Local' campaign and contributes to a self-reliant India.
Why it matters
The appeal aligns with the government's broader economic policy of promoting domestic manufacturing and traditional crafts to boost rural and small-scale economies.
NEW DELHI: Prime Minister Narendra Modi on Sunday urged people to prioritise products made by local artisans while shopping for festivals, saying their purchases would strengthen the ‘Vocal for Local’ campaign and help realise the vision of a self-reliant India.Addressing the 139th edition of his monthly radio programme Mann Ki Baat, PM Modi said the campaign was helping Indian products reach international markets, citing the export of makhana from Bihar to Greece and arhar dal from Karnataka to the Maldives.The prime minister noted that people typically purchase gifts and other items for their families and loved ones during festivals, and called on them to support local artisans through their shopping choices.“This time too, while shopping, please give priority to products made by local artisans.
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