‘Give me another medal!’: meet the hair stylist who has taken over the World Cup
London-based hair stylist Jayèma has become a prominent figure behind the scenes at the 2026 World Cup. She has provided grooming services for elite players from several national teams while navigating the intense atmosphere of international football.
Why it matters
It highlights the unique, often overlooked support roles that contribute to the culture and personal well-being of athletes in major global sporting events.
Jayèma has been in the World Cup training camps of Brazil, USA, Canada and England. Jayèma has been in the World Cup training camps of Brazil, USA, Canada and England. World Cup 2026 ‘Give me another medal!’: meet the hair stylist who has taken over the World Cup Jayèma on working with England stars, a new look for Raphinha and forging a friendship with Lamine Yamal’s family
Donald McRae Fri 10 Jul 2026 03.00 EDT Last modified on Fri 10 Jul 2026 09.27 EDT Share Prefer the Guardian on Google J ayèma has had a World Cup like no other. Who else but the London hair stylist has worked with footballers from England, Brazil, the United States and Canada, and hung out with Lamine Yamal and his family, while having no idea who Lionel Messi is until recently?
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