Gianni Infantino, Fifa and the week that rocked the football world
Fifa president Gianni Infantino faced significant backlash after attempting to launch a secret plan to sell commercial rights to the World Cup. The proposal, which involved a new entity called Fifa Forward Enterprise, was scrapped following widespread opposition from major football confederations.
Why it matters
The incident highlights governance tensions within global sports organizations and the risks of bypassing established stakeholders in high-stakes commercial deals.
Gianni Infantino and Donald Trump were at the centre of Fifa’s doomed plan to sell commercial rights to the World Cup. Gianni Infantino and Donald Trump were at the centre of Fifa’s doomed plan to sell commercial rights to the World Cup. Fifa Explainer Gianni Infantino, Fifa and the week that rocked the football world Ultimately doomed plan for sale of commercial rights to World Cup caused chaos with Uefa, AFC and Concacaf leading the opposition
Infantino confirms plans have been scrapped
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