Get ready for a really busy month of smartphones
September 2026 is shaping up to be a busy month for smartphone releases, with new devices from Poco, Tecno, Xiaomi, and Apple expected. The industry is seeing a return to the 'Techtember' trend, where major manufacturers launch products ahead of the holiday season.
Why it matters
The concentration of product launches impacts consumer electronics markets and sets the tone for holiday retail trends.
We’re not even half a day into September, and two new smartphones have already launched: the Poco F9 Pro and F9 Ultra. We’re expecting more this week, as the IFA trade show kicks off in Berlin, before we get new iPhones a week after that. And that’s only the beginning of what promises to be an exceptionally busy month for smartphone launches.
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