Get a free scoop of gelato and celebrate the 10 year anniversary of a revolutionary hydration brand
Hydration brand waterdrop is partnering with LUCA+LUCA to offer free gelato and icy poles to runners participating in the Sydney City2Surf event. The promotion celebrates the brand's 10-year anniversary and encourages post-race recovery.
Why it matters
Brand activations at major sporting events are a common marketing strategy to increase consumer engagement and product awareness.
Calling all runners, how is the training going? Whether you’re gearing up for the Sydney Marathon or the City2Surf, August is the month for the daily Strava post. One thing that comes with training for a distance like this is the need for rest and recovery, so why not treat yourself to the perfect post-run recovery this weekend with a free icy pole or gelato? Collaborating with hydration brand waterdrop is LUCA+LUCA, bringing the ultimate post-run pit stop to City2Surf this weekend. So get those legs moving and your favourite running ‘fit on and smash that PB out of the park then reward yourself with the perfect cool down treat. For this weekend only, waterdrop is celebrating all of those who have knuckled down and smashed their running goals this year by putting their hand up for the Sydney City2Surf.
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