George Best's European Cup medal sells for £300k

George Best's 1968 European Cup winner's medal has been sold at auction for over £300,000. The sale highlights the enduring value of football memorabilia associated with historic moments in the sport.
Why it matters
It reflects the high market value of sports history and the legacy of iconic players like George Best.
Image caption, Manchester United legend George Best played for the club in the 1960s and 1970s
The article provides factual reporting on an auction result without bias.
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