Genesis has a big new SUV that takes cues from China’s luxury EV segment
Genesis has unveiled the GV90, its first full-size electric SUV, which features luxury amenities like massage seats, coach doors, and heated wood flooring. The vehicle is designed to compete with high-end luxury EVs from brands like Cadillac, Mercedes-Maybach, and Lucid.
Why it matters
The launch signals a shift in the luxury EV market toward hyper-personalized, amenity-rich interiors inspired by trends in the Chinese automotive sector.
Genesis has a new luxury full-size EV that will put the company in the same segment as the Cadillac Escalade and Mercedes-Maybach EQS. Genesis Hyundai's Genesis unveiled a new full-size SUV packed with amenities. The company said the standard variant has a range of 310 miles and comes with massage seats. The "Executive Suite" variant has coach doors and a heated floor in the second row. Genesis, Hyundai Motor Group's luxury brand , has a new big SUV stuffed with the kind of perks typically associated with fancy Chinese EVs. On Wednesday, it unveiled the GV90, the automaker's first full-size electric SUV. The new flagship puts Genesis in the same big-luxury-EV lane as the Cadillac Escalade IQ , Mercedes-Maybach EQS SUV, and Lucid Gravity. The standard variant of the Genesis GV90 comes with seven seats and massage features.
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