Gen Z outreach: PM Modi asks ministers to shore up presence on Insta
Prime Minister Narendra Modi has urged his cabinet ministers to increase their presence on Instagram to better engage with Gen Z voters. This strategy follows the success of his own social media outreach and reflects a shift in political communication tactics to reach younger demographics.
Why it matters
As social media becomes the primary information source for youth, political parties are pivoting from traditional messaging platforms to visual-centric apps to maintain electoral relevance.
NEW DELHI: Buoyed by the response to his midnight post on Instagram Thursday, which got 305 million views, PM Modi Friday returned to the social media platform. "Thank you, friends. I had an opportunity to connect with you late last night. The way you responded to my video post and gave constructive suggestions, thanks to everybody. Your love will continue and our bond will strengthen," the PM said, reports Dipak Dash.His remarks reflected satisfaction, with officials calling it a "successful connect" with Gen Z, who have been wooed by CJP and other opponents. Within minutes, Friday's video had garnered 9.3 million views.This came barely hours after PM urged his Cabinet colleagues to use more of Instagram, saying it will help them stay connected with the youth. He was interacting with them after the Cabinet meeting on Friday.
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