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NDTV·4 min read·medium

Gen Z Outreach? Cabinet, BJP Chief's Team To Have More Young Faces: Sources

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Akhilesh Sharma
Gen Z Outreach? Cabinet, BJP Chief's Team To Have More Young Faces: Sources
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The BJP is strategizing to improve its outreach to Gen Z following nationwide protests over the NEET paper leak. The party plans to increase its presence on social media platforms like Instagram and integrate younger leaders into its organizational structure.

Why it matters

Political parties are increasingly forced to adapt their communication strategies to address the digital-native generation's concerns.

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The BJP has begun assessing the damage after the nationwide Gen Z protests against the NEET paper leak. While the government has managed to mitigate much of the fallout through swift decision-making, it has now become crucial for the party to lay the groundwork for better communication and rapport with the new generation, sources have told NDTV.At the government level, ministers have been advised to make greater use of social media platforms like Instagram to engage with Gen Z. Simultaneously, the party is exploring avenues to utilise alternative social media platforms, sources said. Amid this, speculation has started on whether the recent movement will be a factor in the constitution of party chief Nitin Nabin's much-awaited team.A BJP leader pointed out that age is just one factor.

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