Gen Z loves Sol de Janeiro — so I tried 6 of the brand's most popular fragrances and ranked them worst to best
A Business Insider writer reviews six Sol de Janeiro fragrance mists, ranking them based on personal preference and scent profile. The article highlights the brand's massive popularity among Gen Z and its significant contribution to the L'Occitane Group's revenue.
Why it matters
Sol de Janeiro has become a dominant force in the beauty industry, illustrating how social media-driven trends can rapidly shift market share in the fragrance sector.
The Cheirosa 62 perfume mist from Sol de Janeiro. Sol de Janeiro When a member of Gen Z smells good, you can probably thank Sol de Janeiro. I'm a millennial and new to the brand, so I tried six of its popular fragrances. The best scent, in my opinion, is also one of the brand's most underrated. Millennials had Victoria's Secret and Bath & Body Works . Gen Z has Sol de Janeiro. The body, hair, and fragrance brand, founded in 2015, has become a major player in the industry. A 2025 fiscal year report from L'Occitane Group, Sol de Janeiro's parent company, said the brand accounted for 31.6% of the group's sales. The report also described Sol de Janeiro as Sephora North America's No. 1 beauty brand and the No. 1 fragrance brand on Amazon US at the time. Two Sol de Janeiro products have led that charge.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in