Gemini Spark Expands to Google AI Pro Subscribers in the US

Google has expanded access to its 'Gemini Spark' AI assistant by removing the $100/month paywall for US-based Google AI Pro subscribers. The agent, which integrates with various productivity apps, is now available for $20/month.
Why it matters
This move significantly lowers the barrier to entry for advanced agentic AI tools, signaling a shift in Google's strategy to make its AI ecosystem more accessible to a broader user base.
Google's 24/7 agentic assistant drops its $100 paywall in the US
Gemini Spark just escaped Google’s most expensive subscription tier. Google now offers its agentic AI assistant to every Google AI Pro subscriber in the US, according to the company’s availability page . Until now, the agent required a Google AI Ultra plan, and those start at $100 a month. As a result, the price of entry just dropped to $20.
Google confirmed the expansion in a post on its official Gemini account. In addition, Google AI Ultra subscribers in more countries and languages now get access. However, readers in the European Economic Area, Switzerland, the UK, and Nigeria still miss out. Google says Pro members in other countries will follow soon, though the company has not shared a timeline.
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