Garmin takes swing at Google, launches Cirqa fitness band with 10-day battery life
Garmin has launched the Cirqa smart band, a screenless fitness tracker that emphasizes long battery life and subscription-free health monitoring. The device tracks various health metrics and supports manual activity logging through the Garmin Connect app.
Why it matters
The product represents a strategic shift in the wearable market, challenging competitors like Fitbit by focusing on minimalist design and data privacy.
Garmin has launched a new fitness band called the Cirqa Smart Band. The headline feature here is what it doesn't have: a screen. With Cirqa, Garmin is taking a swing at Google’s Fitbit Air. The Cirqa is rated to deliver up to 10 days of battery life and it can track health data around the clock, without constantly demanding your attention. It requires no subscription to access any of its features.Cirqa smart band featuresDespite lacking a display, the Cirqa automatically detects and records a range of activities, which users can later view and edit in the Garmin Connect app. The band actually gets smarter over time, adapting to classify activities more accurately as users confirm or correct them.On the health side, the band tracks wrist-based heart rate, Body Battery energy monitoring, Pulse Ox, stress levels, and skin temperature.Women may find the band particularly useful.
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