Garmin challenges Whoop with subscription-free Cirqa Smart Band
Garmin has launched the Cirqa Smart Band, a screen-less fitness tracker designed to compete with Whoop by offering subscription-free access to health data. The device tracks metrics like heart rate, stress, and sleep, syncing directly with the Garmin Connect app.
Why it matters
This release challenges the subscription-based business model prevalent in the wearable fitness tracker market.
Garmin has released the new Cirqa Smart Band, a screen-less health and fitness tracker that offers 24/7 health monitoring.
The core concept of the device is similar to Whoop’s wearable smart band , and Garmin says it has been designed to help users make improvements towards a healthier lifestyle without commanding all their attention.
Unlike Whoop, which charges £169 / $199 / €199 a year for its entry-level One subscription, Cirqa doesn’t require a subscription, meaning you can access all your data and health insights for free in Garmin’s Connect App.
The device can connect with Garmin's Edge bike computers , displaying heart rate and enabling users to view all activity data and recovery metrics after a ride.
The Cirqa is priced at £179.99 / $199.99 / €199.99 and is available to order from 24 July.
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