Garba’s new luxury flex: Valet, VVIP seats and butlers
Traditional Navratri garba celebrations in Gujarat are increasingly offering luxury packages, including valet parking, butler service, and VVIP seating. These premium experiences cater to wealthy attendees and non-resident Indians seeking a comfortable festival experience.
Why it matters
It reflects the commercialization and 'premiumization' of traditional cultural festivals in India to accommodate a growing affluent class.
VADODARA/AHMEDABAD: Forget crowded grounds, chaotic parking, long queues at food counters and the frantic hunt for a decent seat. This Navratri, traditional garba is getting a luxury makeover, with organisers offering revellers everything from valet parking and VVIP seating to butler service, personal photographers and even foot massages — at a premium ranging from Rs 14,000 a night to Rs 1.21 lakh for a VIP table.Several major garba organisers in Vadodara have rolled out premium packages for those seeking the traditional experience without the usual festival scramble. Depending on the package, guests can get special entry, reserved parking, food, VVIP seating and even access to aarti.At Laxmi Vilas Palace Heritage Garba, the premium package costs around Rs 10,620 per night on regular days and Rs 14,750 on weekends and the eighth night.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in