Gap x Hailey Bieber Jeans Collection Review
Hailey Bieber has collaborated with Gap to release a six-piece denim collection inspired by 1990s fashion. The capsule features loose-fit jeans tailored to Bieber's personal style preferences and includes subtle personal branding details.
Why it matters
This partnership highlights the ongoing trend of celebrity-led fashion collaborations and the commercial power of 90s nostalgia in retail marketing.
save d Save this article to read it later.
Find this story in your account’s ‘Saved for Later’ section.
Comment Photo-Illustration: by The Cut; Photos: Gap, Carol Lee Hailey Bieber has always been a Gap girl — something she probably has in common with many of her fellow ’90s children. “I definitely remember having Gap jeans as a kid,” she tells me over Zoom. “And I also remember that really nostalgic hoodie or shirt that had the big Gap letters on the front.” As an adult, she’s been spotted on Instagram and out and about wearing the brand’s jeans (especially the baggy ones), which is why the Rhode founder’s new denim collection with Gap comes as no surprise.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in