Gap taps a new exec to find its next act beyond fashion
Gap Inc. has hired Jamie Drew as the new head of strategic partnerships and growth to expand the brand beyond apparel. The company aims to enter sectors like travel, gaming, and hospitality to increase cultural relevance.
Why it matters
Retailers are increasingly looking to diversify their business models through experiential partnerships to combat declining interest in traditional fashion retail.
Jamie Drew, Gap Inc.'s new head of strategic partnerships and growth, wants to move Gap beyond apparel. Gap Inc. Gap Inc. just made a big hire to help the company move beyond clothes. Jamie Drew will seek out partnerships and new businesses in areas that could include travel, sports, and gaming. Gap has made notable forays into music, but it's risky for brands to go into non-core areas. Gap Inc. wants to be in the middle of the cultural conversation — and just tapped a new exec to grow its business beyond clothes. Gap has hired Jamie Drew as its new head of strategic partnerships and growth, reporting to chief entertainment officer Pam Kaufman, the company exclusively told Business Insider. Drew is tasked with helping push Gap's brands — including Old Navy, Banana Republic, and Athleta, as well as Gap — beyond apparel to other consumer touchpoints.
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