‘Ganda is in; tiis ganda is out’
The Aivee Group has launched its new 'Aivee Star' branch in Makati City, emphasizing a shift toward comfortable, pain-free beauty treatments. The launch featured a collaboration with high-end chefs to provide a luxury culinary experience alongside the clinic's opening.
Why it matters
This reflects evolving consumer preferences in the beauty and wellness industry, moving away from 'suffering for beauty' toward luxury-focused, comfortable experiences.
Thus declared Dr. Aivee Aguilar-Teo, co-founder and president of the Aivee Group, during the unique launch of its Aivee Star branch at the Ayala Triangle Gardens in Makati City.
Aivee and her husband and co-founder Dr. Z Teo, also the group's CEO, served up a starry launch - and lunch - that teamed Aivee Star with chef Josh Boutwood of two-Michelin-starred restaurant Helm Manila and Vix Rathour of Gaggan Louis Vuitton Bangkok, ranked No. 8 in Asia's 50 Best Restaurants 2026.
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