Furrl's AI styling engine and commerce app acquired by Reliance Retail
Reliance Retail has acquired Furrl, a Bengaluru-based startup specializing in AI-powered fashion styling and discovery. The acquisition aims to integrate Furrl's technology into Reliance's digital platforms to provide personalized shopping experiences.
Why it matters
This move highlights the growing trend of large retail conglomerates acquiring niche AI startups to enhance e-commerce personalization and digital transformation.
Acquisition to advance Reliance Retail's AI-first strategy for personalised shopping and discovery
BENGALURU, India , Aug. 5, 2026 /PRNewswire/ -- Furrl, a Bengaluru-based AI-powered styling, cataloguing and fashion discovery platform founded by Esha Tiwary, today confirmed that its technology - including its AI Styling Engine and commerce app - has been acquired by Reliance Retail Ventures Limited (RRVL). The acquisition forms part of Reliance Retail's broader strategy to embed artificial intelligence across its consumer businesses and deliver more personalised, intuitive shopping experiences.
Furrl's technology transforms fashion catalogues into fully styled outfit recommendations based on individual consumer preferences, helping shoppers discover products in a more contextual and intuitive way. Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in