Fujifilm’s QuickSnap celebrates 40 years amid renewed interest in analog

Fujifilm’s single-use film camera QuickSnap, known in Japan as Utsurun Desu, celebrated its 40th anniversary this month, buoyed by renewed interest in analog photography among younger consumers.First launched on July 1, 1986, the camera became a major hit in the 1980s and 1990s by making photography simpler and more accessible. Its presence faded with the rise of digital cameras and mobile phones, but the physical experience of turning the film advance wheel, looking through the viewfinder and pressing the shutter has attracted a new generation of users in recent years.The original product was developed around the concept of helping anyone be able to take photos easily, anywhere and at anytime. Back then, cameras were expensive, difficult to operate and not commonly carried around.