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The Verge·2 min read·easy

Fujifilm launches two new QuickSnap cameras because Gen Z can’t get enough

J
Jess Weatherbed
Fujifilm launches two new QuickSnap cameras because Gen Z can’t get enough
AI Summary

Fujifilm is expanding its QuickSnap disposable camera line with two new models: a black-and-white version and a rugged, waterproof 'Active' model. These products cater to the ongoing Gen Z trend of using retro film cameras for photography.

Why it matters

The continued growth of disposable film cameras highlights a persistent consumer desire for analog experiences in an increasingly digital world.

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Fujifilm is expanding its QuickSnap lineup with a new disposable camera focused on taking monochrome photos and another built to survive harsh outdoor environments. The $22.90 QuickSnap Black and White and the $24.75 QuickSnap Active are expected to launch sometime later this fall, to the delight of Gen Z snappers driving the current resurgence in disposable and retro film cameras.

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Confidence: 90%

The article is a straightforward product announcement with no political or social agenda.

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