FTC alleges Amazon illegally made $20 billion by rigging billions of ad auctions
The FTC and 22 state attorneys general have filed a lawsuit against Amazon, alleging the company rigged ad auctions to overcharge advertisers by $20 billion. The suit claims Amazon secretly replaced competitive auction results with higher prices to boost profits.
Why it matters
This lawsuit represents a significant antitrust challenge against Amazon's advertising business model and its market dominance.
Amazon ad auctions FTC alleges Amazon illegally made $20 billion by rigging billions of ad auctions FTC says firm replaces actual ad-auction results “with higher prices set by Amazon.”
17 Credit: Getty Images | NurPhoto Credit: Getty Images | NurPhoto Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav The Federal Trade Commission and 22 states sued Amazon yesterday, alleging that it has conducted a secret scheme to overcharge advertisers for seven years.
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