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Times of India·4 min read·medium

FSSAI targets misleading ads as brands race to sell ‘healthy’ food

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ANUJA JAISWAL
FSSAI targets misleading ads as brands race to sell ‘healthy’ food
✦AI Summary

India's food regulator, FSSAI, is cracking down on misleading health claims on food packaging, such as 'natural' or 'no added sugar'. The regulator is scrutinizing products that use these labels to create a false sense of healthiness for ultra-processed foods.

Why it matters

Increased regulatory oversight protects consumers from deceptive marketing practices in the growing health-food industry.

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FSSAI turns lens on natural , healthy labels | India News - The Times of India

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Confidence: 85%

The report provides a factual account of regulatory actions and includes perspectives from both the regulator and industry experts.

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