FSSAI prohibits Dabur from selling food products with '100%' claims
India's food regulator, FSSAI, has prohibited Dabur India from using '100%' claims on various food products, including honey and ghee. The regulator deemed these labels misleading and in violation of 2018 advertising regulations.
Why it matters
This enforcement action underscores the tightening of food safety and labeling standards in India to protect consumers from deceptive marketing practices.
Food regulator FSSAI has prohibited Dabur India from selling many products such as honey, cow ghee, and edible oils using '100%' claims, saying that such labelling is against the law.
In a social media post on Monday (AUgust 3, 2026), the Food Safety and Standards Authority of India (FSSAI) informed that it has issued a prohibition order to Dabur India Ltd over the sales of food products carrying misleading '100%' claims, including honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk and other such items.
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