FSSAI names USL, Inbrew, others in crackdown on flavouring norms violations
The FSSAI has issued notices to major alcoholic beverage manufacturers including United Spirits Ltd and INBREW Beverages for violating regulations regarding added flavorings. The regulator clarified that while flavorings are not prohibited, companies cannot use flavors that mimic the natural profile of the standardized beverage itself.
Why it matters
This enforcement action highlights stricter regulatory oversight in India's food and beverage sector, impacting major industry players and consumer transparency.
Food safety regulator FSSAI on Sunday (August 2, 2026) said it has issued notices to several alcoholic beverage manufacturing units of United Spirits Ltd and INBREW Beverages for adding flavours that mimic a product's natural profile.
In an official statement, the Food Safety and Standards Authority of India (FSSAI) clarified that there is no prohibition on the use of flavouring substances.
The regulator said that the notices have been issued as certain manufacturers are adding the flavour of the standardised alcoholic beverage itself. For instance, the addition of rum flavour in rum or whisky flavour in whisky.
On July 10, FSSAI said it had issued notices to alcoholic beverage manufacturers for alleged violations of the Food Safety and Standards (Alcoholic Beverages) Regulations, 2018, including the unauthorised use of added flavours and non-compliance with age-related claims.
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