FSSAI crackdown: Food companies withdraw ‘100%’ and health claims after notices
The FSSAI has successfully pressured major food companies like Amway and Mondelez to remove misleading health claims and '100%' labels from their products. These companies are now updating their packaging and marketing materials to comply with Indian food safety regulations.
Why it matters
This reflects stricter regulatory oversight in the food industry to protect consumers from deceptive marketing and ensure accurate product labeling.
The Food Safety and Standards Authority of India (FSSAI) on Tuesday said several major food business operators (FBOs) had taken corrective action following notices issued over misleading labels, claims and other regulatory violations.In a post on X, the food regulator said the measures included withdrawal of misleading label claims and changes to product packaging to ensure consumer safety and regulatory compliance.Among the companies named by FSSAI were Amway India Enterprises, Juza Foods, Mondelez India Foods and Sapiens Labs, while another case involved a product marketed by Vichi Agro Products and processed and packed by J J Foods.Amway removes 'Energy Drink' and '100%' claimsFSSAI said Amway India Enterprises Pvt Ltd had accepted its directions and removed the term "Energy Drink" from its XS product range.According to the regulator, the product was a caffeinated beverage licensed under food category 14.1, but carried the term "Energy Drink".
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