Froyo's made a comeback. But at £12 a tub will it last?
Frozen yoghurt is experiencing a retail resurgence in the UK, driven by nostalgia and its perception as a healthier dessert alternative. Despite high price points, consumers are flocking to new chains that emphasize customizable toppings and social experiences.
Why it matters
It highlights shifting consumer trends in the food industry where experiential retail and health-conscious branding can justify premium pricing.
Image source, Getty Images Image caption, Froyo has made a return with several stores opening across the UK this year
Kiersten Paterno was one of the many people willing to queue up to an hour to treat herself to some frozen yoghurt.
"It was a 45-minute wait for my turn but the whole experience of choosing your flavours and customising it with different toppings was a big part of the appeal for me," the 19-year-old student says.
Froyo was a huge trend in the UK in the late 2000s and early 2010s and was most popular in London.
Chains like Snog had 10 stores in the capital at its peak and other brands like AngelBerry had shops in Bristol and Brighton.
And this year it's made a comeback, driven by nostalgia, social media and its perception as a healthier dessert choice.
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