From Vozinha to Tim Payne: how the World Cup is creating viral stars
The 2026 World Cup is transforming previously unknown players into viral social media stars. Platforms like Instagram are allowing athletes to gain millions of followers overnight, fundamentally changing their public profiles.
Why it matters
This highlights the intersection of sports, digital influence, and the new economy of personal branding in global events.
Fans make sure they capture the moment as Spain take on Cape Verde. Photograph: Simon M Bruty/Getty Images View image in fullscreen Fans make sure they capture the moment as Spain take on Cape Verde. Photograph: Simon M Bruty/Getty Images World Cup 2026 From Vozinha to Tim Payne: how the World Cup is creating viral stars Previously unknown players have gained millions of social media followers thanks to attention of tournament
Focuses on cultural trends and social media impact without political bias.
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