Times of India·3 min read·easy

From Tokyo to London, heatwaves send men to work in shorts

T
TOI
From Tokyo to London, heatwaves send men to work in shorts
AI Summary

Rising global temperatures are forcing a shift in workplace dress codes, with many companies now allowing men to wear shorts in the office. Retailers report a significant increase in sales for lighter, breathable menswear as traditional professional attire becomes impractical during heatwaves.

Why it matters

This trend illustrates how climate change is physically altering social norms and corporate culture in major business hubs.

Dive DeeperCreate a free account to unlock

WARSAW/LONDON: Scorching summer temperatures have done what decades of dress-down Fridays have failed to do — get men to the office in shorts.Japan’s capital led the way. This year the metropolitan govt’s long-standing no-tie, no-jacket “Cool Biz” campaign took a step further by encouraging its staff to ditch long trousers, and even try T-shirts and sneakers.As heatwaves mounted across Europe, other workers followed in Tokyo’s wake, sometimes with the encouragement of authorities and management, sometimes without.Major retailers said linen shorts and suits were flying off the shelves in Britain, as men opted for breathable fabrics more commonly associated with Mediterranean climes. “The lines between ‘commuter’ and ‘holiday’ style are blurring,” Martha Hibberd, menswear buyer at British department store John Lewis, said.Marks and Spencer said sales of men’s linen trousers in June to July jumped 183% compared with the same period a year ago. H&M — one of Europe’s biggest fashion retailers — said it was bringing in lighter clothes and delaying the release of autumnal lines to later in the year. “It looks like we’re not going back when it comes to climate change,” Andreas Lowenstam, H&M’s head of menswear design, said.Hugo Boss said it has increased its assortment of tailored shorts. Its “Boss by Beckham” range in collaboration with soccer star David Beckham offers a pair of cotton tailored shorts for ¤229.The trend was there to see in Europe’s business hubs, from London’s Canary Wharf to the streets of Frankfurt. But there were some limits. At Norway’s largest bank, DNB, staff were welcome to wear shorts and skirts, spokesperson Vidar Korsberg Dalsbo told Reuters. “However, we are probably talking about smarter garments with some length rather than a ballerina skirt or a cheeky pair of 1970s-style soccer shorts.”In June, Gianfranco Lot, Switzerland head at insurance group Swiss Re, wrote an email to staff with tips on how to stay cool. Alongside the list of suggestions — such as drinking water, breaking when needed, and taking a dip in Lake Zurich just across from the office — there was a quick reminder that “shorts are for weekends”.Pushing back against the traditions, there were signs that some workers were prepared to take a stand for their lighter attire.Germany’s biggest union, IG Metall, and services sector union Verdi both said they believed dress codes should be relaxed or waived if necessary at times of higher temperatures. “Summers are getting hotter, heat waves are becoming more frequent, and the strain on workers is noticeably increasing,” Moriz Tiedemann, occupational health expert at IG Metall, said.Some were already taking matters into their own hands. In Warsaw, one bus driver decided he had had enough of the standard uniform of long polyester trousers and turned up to work one day this month in a skirt as a protest. “These materials make us sweat and overheat,” said the man, who only gave his name as Darek.At the last count, a petition launched by one of his colleagues, asking the Polish capital’s transport authority ZTM to let drivers wear shorts during hot weather, had collected over 400 signatures.Catch the latest World News and Live updates. Download the TOI app.

Continue reading on Headlinne

Create a free account to read the full article.

Read full article →
culturebusinessclimate
Political Bias
Center
LeftLean LCenterLean RRight
Confidence: 90%

The article reports on a cultural shift using market data and corporate examples without taking a political stance.

Get smarter about the news

Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.

Create free account

Already have an account? Sign in