From social media to show ring: Black Betty takes centre stage
Katie Shanahan, a marketing professional and farmer, is preparing her internet-famous heifer, Black Betty, for the Cork Summer Show. The article highlights her efforts to bridge the gap between modern social media engagement and traditional Irish agricultural practices.
Why it matters
It illustrates the evolving nature of rural life and how social media is being used to promote and sustain interest in traditional farming sectors.
Katie Shanahan with brother Eamon Shanahan and Black Betty prepping ahead of the Cork Summer Show. Pictures: Pat Calnan, Glandore
The piece is a human-interest feature story with no political or controversial agenda.
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