From ‘red ocean’ to ‘blue ocean’: Why Singaporean firms are exploring Nanning to enter China’s market
Singaporean firms are increasingly looking to Nanning, China, as a strategic entry point for the broader Chinese market despite recent reports of pyramid scheme arrests in the region. Businesses are utilizing trade expos to build long-term distribution networks in this emerging market.
Why it matters
It illustrates how businesses navigate geopolitical and legal risks to access the Chinese consumer market through secondary hubs.
Recent pyramid scheme arrests involving Singaporeans have put Nanning in the spotlight, but businesses told CNA they remain undeterred from entering the Chinese market - and that making inroads can take months or even years.
The Singapore pavilion at the 23rd China-ASEAN EXPO in Nanning, China on Sep 17, 2026. (Photo: CNA/Lan Yu)
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