From Pochampally Ikat sarees to rural food products, SARAS Mela from October 7 to 18 in Hyderabad to showcase village enterprises
The SARAS Mela is scheduled to take place in Hyderabad from October 7 to 18, showcasing products from rural artisans and women entrepreneurs. The event aims to provide market access for self-help groups and promote sustainable livelihoods through the sale of handlooms, handicrafts, and traditional food items.
Why it matters
It supports economic empowerment for rural women and preserves traditional Indian craftsmanship by connecting artisans directly with urban consumers.
From Pochampally, Gadwal and Narayanpet handloom sarees to traditional food products, handicrafts and millets, products made by rural artisans and women entrepreneurs from across the country will be showcased at the SARAS Mela in Hyderabad from October 7 to 18.
The mela will be held at the HMDA Grounds adjacent to the IMAX theatre, with 204 stalls being set up by participants from different States, including 95 from Telangana.
The annual event will provide rural women entrepreneurs, artisans and self-help groups an opportunity to take their products directly to urban consumers and explore new markets.
Of the 95 participants from Telangana, 32 will showcase handicrafts, 20 handloom products and 30 food products. Four participants will display herbal products, three production items and six will operate live food stalls.
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