From Listeners to Leaders: Children in Rajasthan Take the Mic to Drive Hygiene Awareness Through Dettol Hygiene School Podcast
Reckitt has launched the Dettol Hygiene School Podcast in Rajasthan to empower students to lead hygiene awareness campaigns. The initiative builds on previous successful programs to encourage behavior change through peer-led education.
Why it matters
Using student-led media platforms is an innovative approach to public health education in developing regions.
From classrooms to communities, young voices in Rajasthan are stepping up to lead the hygiene movement as Reckitt, a world class health and hygiene company, today unveiled the Dettol Hygiene School Podcast in Rajasthan. Launched as part of its flagship campaign, Dettol Banega Swasth India, the initiative places students at the forefront of promoting hygiene awareness and healthier behaviours.
The article describes a corporate social responsibility initiative; while it highlights the company's efforts, it does so in a descriptive, non-partisan manner.
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