From Gran Turismo 7 to a smartphone with a second screen: How Xiaomi is linking cars, homes and devices
Xiaomi is integrating its automotive design and smart technology ecosystem by featuring its Vision GT concept car in the Gran Turismo 7 video game. This move highlights the company's broader strategy to connect its electric vehicles, home devices, and digital experiences.
Why it matters
It represents a growing trend of technology companies using digital gaming platforms to build brand prestige and showcase future-facing automotive design.
Xiaomi’s Vision GT concept car and upcoming 18 Pro smartphone series form part of an ecosystem designed to work as one
Gran Turismo series producer Kazunori Yamauchi (second from right) and Jean-Arthur Madelaine (second from left), head of design at Xiaomi Auto’s European R&D and Design Centre, showcase in-game footage of the Xiaomi Vision GT in Singapore.
In mid-October, the Xiaomi Vision GT will make its debut in the popular racing game Gran Turismo 7 (GT7).
The announcement was made by Gran Turismo series producer Kazunori Yamauchi and Jean-Arthur Madelaine, head of design at Xiaomi Auto’s European Research and Development and Design Centre, during the third round of the Gran Turismo World Series 2026 in Singapore on Oct 3.
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