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From ‘Dil Se’ to ‘Ramayana’: How Indian Cinema Shattered the U.K., Ireland Box Office Glass Ceiling

N
Naman Ramachandran
From ‘Dil Se’ to ‘Ramayana’: How Indian Cinema Shattered the U.K., Ireland Box Office Glass Ceiling
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The mythological epic 'Ramayana: Rise of a Legend' has become the first Indian film to top the U.K. and Ireland box office. This achievement marks the culmination of a 28-year growth trajectory for Indian films in the region.

Why it matters

It signifies a major breakthrough for non-Western cinema in mainstream international markets, challenging traditional distribution barriers.

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From ‘Dil Se’ to ‘Ramayana’: How Indian Cinema Shattered the U.K., Ireland Box Office Glass Ceiling When Mani Ratnam's romantic thriller "Dil Se.." debuted in August 1998, it achieved what was then considered unthinkable for South Asian cinema: entering the official U.K. and Ireland top 10 box office chart at No. 8. Powered by Shah Rukh Khan's burgeoning overseas stardom and A.R. Rahman's ubiquitous soundtrack, the film proved that Indian releases could cut through mainstream British multiplexes on limited screens.

That watershed moment initiated a 28-year ascent across Bollywood and South Indian regional industries, culminating this weekend when Sony Pictures' mythological epic "Ramayana: Rise of a Legend" debuted at No. 1 with £2.1 million ($2.8 million) including previews, officially claiming the territory's box office summit.

'Ramayana' Makes History as First Indian Film to Top U.K., Ireland Box Office as 'Godzilla Minus Zero' Debuts in Third

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