From cashback to stockback: Trust Bank, Tiger Brokers woo S’pore users with this card perk
Financial platforms like Trust Bank and Tiger Brokers are introducing 'stockback' rewards, which convert credit card spending into fractional shares of stocks or ETFs. This strategy aims to encourage micro-investing habits among retail users in a competitive market.
Why it matters
The shift from traditional cashback to stock-based rewards reflects a broader trend of gamifying personal finance and integrating investment products into everyday consumer banking.
Instead of giving cash rewards, stockback programmes automatically channel everyday card spending into fractional shares of preferred stocks or exchange-traded funds.
Listen Summarise Financial platforms like Trust Bank and Tiger Brokers use stockback rewards, turning everyday spending into fractional shares to attract retail investors. Trust Freedom and Tiger Boss cards offer varying stockback rates and selections, encouraging micro-investing and customer engagement. Experts say stockback rewards help build investing habits but stress that app quality and user experience are key to retaining customers beyond promotions. AI generated
SINGAPORE – The traditional cashback model is evolving into “stockback”, a strategy that financial platforms are adopting to attract retail investors.
Instead of giving cash rewards, stockback programmes automatically channel everyday card spending into fractional shares of preferred stocks or exchange-traded funds (ETFs).
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