Free World Cup Fan Bands at the Intrepid on July 11
Bank of America is hosting a free World Cup watch party at the Intrepid Museum in New York City on July 11. Fans can assemble custom collectible bracelets as part of a promotional tour that has distributed over a million items across U.S. host cities.
Why it matters
This event highlights the intersection of corporate sports sponsorship and fan engagement strategies during major international tournaments.
Score a free collectible bracelet while you watch Norway take on England at Pier 86.
Share Copy Link Facebook Twitter Pinterest Email WhatsApp Photograph: Courtesy of BoFA | A BofA fan band. Advertising The FIFA World Cup knockout stage is bringing plenty of drama, but tomorrow's free watch party at the Intrepid Museum comes with an extra incentive beyond the soccer itself: one of the tournament's most sought-after souvenirs.
Tomorrow, on Saturday, July 11, the Bank of America Fan Band Mobile Tour will pop up at the Intrepid Museum's free World Cup watch party at Pier 86 , giving fans the chance to build a custom BofA Fan Band before settling in to watch Norway take on England in the quarterfinals. The watch party begins at 3 pm, with kickoff at 5 pm, and the Fan Band experience will run until 11 pm.
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