Free-range labelling during an avian influenza outbreak
The Australian Competition & Consumer Commission (ACCC) will not enforce free-range labeling standards for poultry producers affected by avian influenza housing orders for up to 90 days. This measure aims to provide regulatory certainty to farmers during potential disease outbreaks.
Why it matters
Balances consumer transparency with the practical needs of the agricultural sector during biosecurity crises.
The Australian Competition & Consumer Commission ( ACCC ) has announced that it will take no enforcement action on free range representations when the poultry egg and meat industries are affected by a housing orders relating to avian influenza outbreaks.
While there have been recent outbreaks of avian influenza (H5N1) in Australia detected in migratory birds, there are currently no outbreaks in commercial poultry operations across the country. However, it is essential that the poultry sector continues to adopt heightened biosecurity and precautionary measures , which may include housing that restricts flocks from accessing outdoor areas.
The ACCC said it will not take enforcement action in relation to free range claims on labels or packaging made by free range producers who are affected by a government housing order during an avian influenza outbreak for a period of up to 90 days, while the housing order is in place.
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