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The Hindu·2 min read·medium

Fractal Launches Cogentiq E-Commerce: AI that Acts on Profit Signals in Minutes

Fractal Launches Cogentiq E-Commerce: AI that Acts on Profit Signals in Minutes
AI Summary

Fractal has launched Cogentiq e-commerce, an AI-driven platform designed to optimize profit signals for consumer products on marketplaces like Amazon. The tool automates decision-making regarding pricing, stock levels, and media spend to prevent revenue loss.

Why it matters

Demonstrates the increasing role of AI in automating complex retail operations and supply chain management.

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MUMBAI, India, June 11, 2026 /PRNewswire/ -- Fractal ( http://www.fractal.ai/ ), a publicly listed global enterprise AI company serving Fortune 500 organizations, today announced the launch of Cogentiq e-commerce , an AI-native Always on E-Commerce Profit Engine that helps consumer products companies stay competitive across e-commerce channels like Amazon. Cogentiq e-commerce monitors and actions against key profit signals such as stock levels, media spend allocation, keywords, content, and pricing to help products stay available, easily discoverable, and more likely to convert into a purchase. And it does this with accelerated speed—moving teams from signal identification through recommended action in a matter of minutes. Amazon marketplace integration is live today, with expansion across more e-commerce platforms planned in the near term.

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Standard corporate press release reporting regarding a new product launch.

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