Fox's Red Seat Ventures is taking aim at Substack with a new offering for creators
Fox-owned Red Seat Ventures is expanding its Supercast platform to include newsletter functionality, directly challenging Substack's creator-focused business model. The company aims to provide a one-stop shop for creators whose primary output is audio and video rather than written content.
Why it matters
This move signals a shift in the creator economy as media conglomerates attempt to capture the subscription revenue currently dominated by independent platforms like Substack.
Chris Balfe of Red Seat Ventures (right) is looking for more top creators like Megyn Kelly (left). Marcus Ingram/Getty Images, Red Seat Ventures Fox-owned Red Seat Ventures is going after Substack's turf with a new newsletter option. CEO Chris Balfe said the company has had an early success with Tony Hinchcliffe's paid offering. The home of Tucker Carlson and Nancy Grace is also on the hunt for more big creators. Fox's Red Seat Ventures is coming for Substack. Led by Chris Balfe, Red Seat made its name running sales and production services for podcasters including Tucker Carlson, Megyn Kelly, and Nancy Grace. Now, as the lines between creators, podcasters, and writers continue to blur, it's adding newsletter functionality to its stack. The newsletter feature will live under Supercast, a company Red Seat bought this year that offers a menu of subscription options like livestreaming for creators.
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