Hacker News·2 min read·medium

Founding Creative Engineer – Gooseworks (YC W23) Is Hiring

S
shivsak
Founding Creative Engineer – Gooseworks (YC W23) Is Hiring
AI Summary

Gooseworks, a YC-backed startup, is hiring for a creative engineer to help build AI agents that automate growth and content production for consumer brands. The company aims to replace human-led creative processes with self-improving AI engines that generate video ads at scale.

Why it matters

The shift toward AI-driven marketing automation represents a significant change in how consumer brands manage distribution and creative output.

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About What Happens at YC? Apply YC Interview Guide FAQ People YC Blog Companies Startup Directory Founder Directory Launch YC Library Partners Resources Startup School Newsletter Requests for Startups For Investors Verify Founders Hacker News Bookface SAFE Find a Co-Founder Events Startup Jobs Log in Apply Gooseworks Self-Improving Ad Creative Engines

Growth = your taste * a fleet of video agents * lots of experiment.

Distribution is the hardest problem every company has. Getting a product in front of people, over and over, in a way that works.

Today that means an army of humans making creative, testing it, reading the numbers, and doing it again next week. It doesn't scale, and it's the single biggest tax on every consumer brand in the world.

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