FOUND! The East Coast Radio Fugitive’s Richards Bay adventure ends with a R15,000 win!
A listener in Richards Bay, South Africa, won R15,000 by correctly identifying the East Coast Radio Fugitive at a local restaurant. The event was part of a province-wide promotional game that kept listeners engaged through clues and bounty increases.
Why it matters
This highlights the effectiveness of interactive, location-based radio marketing campaigns in driving local community engagement.
Updated Oct. 15, 2026, 11:42 a.m. | By East Coast Radio
One final clue, a fishy lunch stop and a lucky listener! The East Coast Radio Fugitive was found at Mac’s Fish & Chips in Richards Bay, earning one lucky winner R15,000!
The Fugitive had a busy day in Richards Bay, keeping KZN guessing from the moment he checked in at his hotel to his final stop at a local favourite. But after a day of clues, close calls and a bounty that kept climbing, one listener finally figured it out! Well done Avishkar!
And all they had to do was ask: “Are You The East Coast Radio Fugitive?”
The day kicked off at the BON Hotel Waterfront in Richards Bay, where the Fugitive had spent the night. But he wasn't planning on staying put for long!
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