Fossil fuel advertising contracts at all-time high in 2026
A new report from Clean Creatives reveals that fossil fuel companies reached a record high of 1,321 advertising contracts in 2026. The research suggests these companies are using marketing to rebrand themselves as integral to family life and security amidst global energy shortages.
Why it matters
The report highlights the tension between corporate climate commitments and the aggressive marketing strategies used to maintain public support for fossil fuels.
A Chevron campaign positioned it as part of family life, describing the company as ‘the energy that keeps America moving’. Photograph: Youtube A Chevron campaign positioned it as part of family life, describing the company as ‘the energy that keeps America moving’. Photograph: Youtube Oil and gas companies Fossil fuel advertising contracts at all-time high in 2026 In year of extreme weather, ad agencies found to be building Big Oil’s image as integral to family life and security
Prefer the Guardian on Google “It’s that time of the year again,” the Abu Dhabi National Oil Company told Emiratis in a Ramadan advertising campaign. “Where tanks are always full – for night after night of majlis hopping.”
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