Former Howatson+Co Chief Media Officer Sasha Smith joins Initiative as Managing Director
Sasha Smith has been appointed as the new Managing Director of Initiative Aotearoa in New Zealand. She joins the agency after a successful tenure as Chief Media Officer at Howatson+Company in Australia.
Why it matters
Executive leadership changes in major media agencies impact industry strategy and client relationships.
Smith will report to Omnicom Media New Zealand CEO Nikki Grafton. She joins Initiative Aotearoa after five years as Chief Media Officer at Howatson+Company Australia, where she built and led the agency’s media offering from the ground up and played an instrumental role in the agency’s rapid expansion and industry recognition.
During her tenure, Smith helped establish a client roster that included The University of New South Wales, UNICEF Australia, Petbarn, Honda Australia and Judo Bank.
Backed by a network spanning more than 60 markets, Initiative is globally recognised for helping ambitious brands unlock business growth.
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