Forget the tennis. Everyone at the US Open is talking about this $38 sandwich.
The US Open has introduced a $38 French dip sandwich from Salt Hank's that has become a viral sensation among attendees. The sandwich features high-quality ingredients like prime rib and is being highlighted as a standout culinary experience at the 2026 tournament.
Why it matters
It illustrates the growing trend of high-end, viral food experiences becoming a primary draw for major sporting events alongside the competition itself.
Salt Hank's fan-favorite French dip sandwich rivals last year's chicken nuggets-and-caviar meal. Erin McDowell/Business Insider Last year, the internet was obsessed with the viral chicken-nuggets-and-caviar meal at the US Open. This year, the most buzzed-about food item is much more homed in on comfort food. It's wet, it's salty, and it's the perfect antidote to a menu filled with sushi and small bites. Salt Hank's French dip makes no apologies about being exactly what it is: a drippy, delightful excuse to buy a ticket to the US Open . I attended a media preview on August 27 to try the US Open's new food offerings for 2026. I tried almost every food item available, from handrolls to something called "Pasta Ramen," a decadent cross between shrimp scampi and ramen noodles.
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