Forget a Fitbit Air Rival. Apple Should Build an Oura Ring Competitor
An opinion piece argues that Apple should develop a smart ring to compete with Oura, rather than focusing on a Fitbit Air rival. The author suggests a ring would be a more unobtrusive way to integrate health tracking into the Apple ecosystem.
Why it matters
This reflects the growing market trend toward non-intrusive, continuous health monitoring wearables beyond the traditional smartwatch.
PCMag Australia Best Picks / Reviews / News / How-To / Security Business Software Deals Best Picks / Computer & Electronics Best Laptops Best Monitors Best Wireless Routers Best Ultrawide Monitors Best Printers Best Keyboards Best Robot Vacuums Best Outdoor Home Security Cameras Best Smart Locks Best TVs Best Noise-Cancelling Headphones Best Gaming Headsets Software Best VPN Services Best Antivirus Protection Best Malware Removal and Protection Software Best Password Managers Best Web Hosting Services Best Mac Antivirus Protection Best Security Suites Best Streaming Services Australia Best Free Password Managers Business Best CRM Software Best Email Marketing Software Best Marketing Automation Software Best Dedicated Web Hosting Services Best Business Cloud Storage and File Sharing Providers Best Password Managers for Businesses Best Business Laptops Best Computer Monitors for Business Best Printers for Business Reviews / News / How-To / Security Business Software Deals Looking for a bargain? Shop the biggest tech deals in Australia here! PCMag Australia Opinion Wearables Forget a Fitbit Air Rival. Apple Should Build an Oura Ring Competitor Updated Jul 02, 2026 An Apple smart ring could be an unobtrusive complement to the Apple Watch, capturing health data around the clock and turning Siri into an indispensable health coach. & Tyler Hayes Contributor Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.
The article is clearly labeled as opinion/analysis regarding consumer tech strategy.
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