Forget $400 perfume: this Australian-made fragrance brand has 25 per cent perfume oil and costs just $35

Finding a perfume that smells expensive without actually requiring a small financial crisis at the checkout feels like a big win right now. For anyone who loves the world of designer fragrance but winces at the price tag, Melbourne-based perfume house Brian Morgan might be the best choice for you. The Australian-owned label creates fragrances inspired by some of the most recognisable names in the perfume world, but prices every 60ml bottle at $35. And this is not a tiny bottle designed to live permanently at the bottom of your handbag. Every Brian Morgan fragrance is Certified Australian Made, blended and bottled in Australia, and made with a 25 per cent perfume oil concentration. According to the brand, that concentration is higher than the typical 15 to 20 per cent found in many eau de parfums, with the fragrances designed to provide around six to eight hours of wear.