Foreo Expands Beauty Tech With LED Devices and Wellness Supplements
Beauty tech company Foreo is expanding its product range with new LED light therapy devices at varying price points and entering the wellness supplement market. The brand aims to cater to both mass-market retail consumers and luxury, clinic-grade beauty enthusiasts.
Why it matters
This reflects a broader trend of beauty brands diversifying into wellness and tech-integrated skincare to capture multiple consumer segments.
Foreo is hitting both ends of the beauty tech market with its launches, in addition to a foray into wellness.
Originally known for its electronic cleansers, the Swedish beauty tech group is doubling down on LED devices, launching Foreo UFO LED Lighthouse Panel, $59, on Wednesday exclusively at 1,500 CVS stores nationwide. It's a handheld compact LED device where Frensel lenses concentrate 32 LEDs into a targeted stream of light that reaches up to 2 meters away.
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