Ford’s new electric truck, ‘Fathom’, starts at $28,350
Ford announced its upcoming electric truck, the 'Fathom,' will start at $28,350 and launch in 2027. The vehicle is built on a new 'Universal EV Platform' designed to reduce costs and compete with Tesla and Chinese EV manufacturers.
Why it matters
Ford's aggressive pricing and new platform represent a strategic pivot in the competitive electric vehicle market as automakers adjust to shifting consumer demand.
Ford’s next-generation electric truck will be called Fathom, and it will start at $28,350 when it goes on sale in 2027, the company said on Thursday.
A “destination and delivery” fee will bring that price up to $29,945, putting the Fathom just below the $30,000 mark that Ford has targeted since it first started talking more openly about the project in 2025.
The truck, when it arrives next year, represents a major bet for Ford. It’s the automaker’s second all-electric truck after the F-150 Lightning (third, if you count the limited-run Ranger EV from the late 1990s). But like many of its peers, the company has dramatically pulled back on its once-ambitious plans to build electric vehicles.
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