Ford's $30,000 EV truck is under wraps. Its camouflage is an ad.
Ford is using creative camouflage on its upcoming $30,000 electric pickup truck to generate buzz before the official launch. The wrap features QR codes that lead to a landing page, turning public testing into a marketing campaign.
Why it matters
This demonstrates innovative marketing strategies in the competitive EV market as manufacturers look to build consumer interest before product release.
Ford's all-important EV pickup truck has donned camouflage during public outings. The sneaky attire includes a QR for a hidden website landing page. Ford Ford's EV truck has been wearing camo during public testing. That outfit had a QR code which brings curious onlookers to a product announcement site. Ford's truck is the start to the company's next big EV bet. Ford has been camouflaging its coming $30,000 EV pickup during public testing. Turns out, the going-out attire is intentionally revealing. Photos and videos of the disguised truck have circulated widely online in recent weeks. And some of Ford's wraps have obscured the truck's body lines with a jumble of dogs, sailboats, soccer balls, heart emojis — and tiny QR codes. Scanning one sends curious onlookers to an official Ford webpage that declares, "Congrats, You Spotted a Unicorn."
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